CASE STUDIES & CLIENT WINS

Below you’ll find a list of stories and wins from clients that have worked with me.

Check out the results they’re getting to see what’s possible for you and your tennis business.

From 70 players to 430+ players in 18 months

Name: Gavid Vickers
Location: Kent, United Kingdom
Company: Infinity Tennis
Problem: Wanted to grow his tennis coaching business with a view of leaving his full-time role but wasn’t sure where to start
Success: Went from coaching at 1 venue and having 70 active children in the coaching programme, to coaching at 5 venues and having over 430 active children in 18 months (500% growth).

Name: Zach Taylor
Location: North Carolina, United States
Company: Mint Hill Tennis
Problem: Was trying lots of ways to grow his coaching programme with limited success. Wanted a tried and true system to attract new leads and get more players on-court.
Success: Grew his coaching programme by 50% (from 80 to 120 players) in 3 months. Knows that he will be able to keep growing by using the same system. The results have been, in Zach’s own words, “life-changing for him and his family”.

Name: Ed Francis & Tyler Bodmann
Location: London, United Kingdom
Company: Teqnic Tennis
Problem: Weren’t generating enough local interest in their coaching programme to grow. Had no back office systems in place which created a lot of admin work every week.
Success: Grew their group coaching programme from 50 to 180 players and tripled the number of bookings for Holiday Camps. This increased revenue by £100k/year. Streamlined all off-court admin and are now able to take (a lot) more time off during the year.

Company: Play Point Sports
Problem: Working 80+ hrs a week. Spending all of his time fighting fires and not being able to work on the important things to move his business forward.
Success: Became the true CEO of his business by freeing up 25+ hrs a week, being less on court and focusing the freed-up time on marketing and finances. Grew profits by £18k just for the months of April to July and grew his Summer camps by ~200 bookings. Enjoying his work and his life a lot more.

Name: Sarah Langford
Location: Kent & Hampshire, UK
Company: Virtus Leisure Management
Problem: 2 of the indoor coaching programmes that Virtus manages weren’t as busy and as profitable as they could be. The team wasn’t finding the time & didn’t have the right skill set to run effective marketing activities.
Success: In 8 months working together, we’ve grown the programmes by ~150 players and have increased profitability 30%.

Company: Tennis 4 All
Problem: Wanted to grow his coaching programme so he could work fewer hours on-court, spend more time with his family (especially on the weekends) and still earn the same.
Success: Increased number of players in the programme by 100 (300 to 400). Reduced hours on-court by 15h-20h a week (from 40-45h to 25h) and rarely has to coach on the weekends. Is earning the same amount as he was earning before he reduced hours spent on-court.

Name: Tom Karamzalis
Location: Melbourne, Australia
Company: Tennis Titans
Problem: The coaching programme wasn’t generating enough income and Tom was unsure about how to get more leads and sign-ups
Success: Went from having ~40 players in the coaching programme to 90 in 2 months. The business is now generating enough income to be sustainable and Tom is confident that he has the marketing skills to grow it to 200+ players soon.

Company: Berkhamsted Tennis & Fitness
Problem: Wanted to grow the group coaching programme so he could generate more revenue for the business and more income for himself and his family.
Success: Has added dozens of new players to the group coaching programme and increased all coaching appointments by more than 100 per week (privates + groups) up to 475/week. This has resulted in an extra £62k/year in revenue. Also had the busiest Summer Camps ever.

Name: Simon Bentley
Location: Lincolnshire/Cambridgeshire, United Kingdom
Company: On2Court
Problem: Spending too much time reconciling bank payments from customers and chasing late payments every time players had to sign-up for a new term.
Success: Saving 15 hours each month by not having to reconcile or chase late payments. Has invested this time into growing the business and making it more profitable.

Name: Steve Shea
Location: Hertfordshire, United Kingdom
Company: Steve Shea Tennis
Problem: Unsure if he could drop his employed role at a club and still meet his financial targets. Working on-court 7-days and 45h a week. Didn’t know how to attract new players to his coaching programmes so he could grow and spend less time on-court himself.
Success: Running a successful, growing coaching programme across 3 different clubs. Reduced hours on-court down to 30h/week and takes Sundays off. Grew the programme across the board and profits are up 11.4% when compared to last year.

Company: Mike Herd Tennis
Problem: Wanted to attract new adult beginners to his coaching programme and the club.
Success: 26 bookings (and trial club memberships) and over £1000 worth of revenue achieved in less than 6 days.

Company: PK Tennis
Problem: Spending lots of time and energy chasing payments and having awkward conversations with clients.
Success: Implemented Direct Debit collections. No more awkward conversations. Saving 7h a month + getting an extra £100-£200 every month from last minute cancellation charges.

Company: JR Tennis
Problem: Feeling overwhelmed with all the tasks in his business. Feeling guilty when not working and not spending enough quality time with his family each week.
Success: Freed up 8-10hrs per week through effective delegation of admin tasks and day-to-day emails. Enjoying more time with his family, investing time in his own development and spending 3-4hrs a week with the physio and in the gym taking care of his body.

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